Mila Owen, a brand known for its sophisticated take on basic style for women, has launched its “Deep Tone Collection 2026 SUMMER,” an annual collection focused on dark tones.
Centered around the theme of an urban summer mood, the collection presents a rich lineup built around black, proposing chic styling that conveys a sense of effortless sophistication.
IN FOCUS was responsible for the creative direction of the campaign visuals, including the key visual, film, and landing page design. The campaign was photographed in a studio with a simple backdrop, clearly expressing the modern mood of the styling.
Deep Tone collection 2026 SUMMER｜Mila Owen
https://milaowen.com/Page/feature/2026/0715/?plan=MO260715black
CREDITS
ART DIRECTION : Anna Senzaki (IN FOCUS)
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
PRODUCE : Satoru Komura (IN FOCUS)
FASHION DIRECTION : Ayana Takeuchi
PHOTOGRAPHY : Local Artist
CINEMATOGRAPHY : Rei Takaji
STYLING : Saki Nakazawa
HAIR & MAKE-UP : Yuka Toyama (mod’s hair)
MODEL : Chrissy (TOKYO REBELS), Paloma Suarez (Agency NÓI)
PRODUCTION MANAGEMENT : Shiori Saeki (IN FOCUS)
AGENCY : WHITE AGENCY
CLIENT : MASH Style Lab Co., Ltd.