Mila Owen, known for its refined and contemporary take on timeless basics, has unveiled its web-exclusive collection series “Chakuchaku.”
The collection features versatile, seasonless pieces styled by talent Anna Murashige in a 10-day mix-and-match look format. Alongside her personal comments as a long-time fan of the brand, the project presents a range of distinctive outfit ideas for various occasions.
IN FOCUS was in charge of the creative direction, including visuals, movie, landing page design, logo design, copywriting, and naming.
Mila Owen Chakuchaku
https://milaowen.com/Page/feature/2025/1002/?plan=MO251002murashige
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CREDIT
MODEL : Anna Murashige
ART DIRECTION : Anna Senzaki (IN FOCUS)
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
PHOTOGRAPHY : Takaki Iwata
STYLING : Aino Masaki
HAIR&MAKE-UP : Yuzuko
WRITING : Yuri Tanaka
PROJECT MANAGEMENT : Shiori Saeki (IN FOCUS)
MOVIE DIRECTION : Taiju Nakajima (IN FOCUS)
DIRECTION OF PHOTOGRAPHY : Toshiki Matsumura (OBF)
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
COLOR GRADING : Eldar Zulpukarov
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS)
AGENCY : WHITE AGENCY
CLIENT : MASH Holdings Co.,Ltd.