SHISEIDO Launches Special Feature on VITAL PERFECTION Product Page

As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page. The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process through a narrative-driven format...

United Athle Launches Official Brand Website for Taiwan

United Athle is known for its “many types and authentic quality,” offering heavyweight, no-frills apparel including plain T-shirts. IN FOCUS has long helped express the brand’s world through creative direction for its Japanese website, seasonal visuals, and lookbooks. This time, we were in charge of designing and devel...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Summer 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This season’s theme, “Through Me,” showcases the new jewelry collection through layered styling. Incorporating props such as water surfaces ...

Former Japan National Soccer Team Player Kosuke Ota Stars in dynabook’s New Web Commercial

A new web commercial for the laptop series dynabook has been released as part of the “Second Career × dynabook” campaign, which supports individuals pursuing new dreams and goals. IN FOCUS was in charge of directing the web commercial. The film follows former Japan national soccer team player Kosuke Ota in a business s...

JSOL Releases Brand Movie Featuring Sports Climber Sorato Anraku

JSOL, an IT consulting firm, has released its brand movie featuring Sorato Anraku, an Olympic medalist in sport climbing and a company member. IN FOCUS was in charge of directing the video. By capturing the climbing scenes in a cave-like setting, the movie expresses the shared spirit of both climbing and business—navig...

PEARLY GATES Unveils Its 2025 Spring/Summer Golf Wear Collection

Under the concept of “Making golf more casual and enjoyable,” PEARLY GATES presents its 2025 SPRING COLLECTION, offering a fresh take on golf wear that transcends traditional boundaries. Model and actress Hiroe Igeta showcases the new collection, bringing it to life with her unique charm. Focusing on the “kawaii” expre...

“United Athle” Releases 2025 Spring/Summer Collection, Lookbook Revamped

With the concept of “Many Types, Authentic Quality,” United Athle, a long-established brand with over 90 years of history in producing heavy-duty items such as blank T-shirts, unveils its 2025 Spring/Summer collection. This time, the lookbook has been extensively revamped, featuring a special collaboration with the art...

New Balance Unveils Shohei Ohtani’s Signature Logo

In March 2024, ahead of the MLB World Tour kickoff, New Balance unveiled Shohei Ohtani’s signature logo. Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch. IN FOCUS participated in this project, producing the brand mov...

Panasonic’s Rental Appliance Subscription Service “noiful” Releases New Commercial

Panasonic introduces “noiful”, a subscription service designed for rental properties. Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated spaces. IN FOCUS was in...

FRAGMENT UNIVERSITY book is now available.

The lecture record, re-edited from the content of Hiroshi Fujiwara’s Special Lecture: Nonverbal Marketing, held from October 2023 to March 2024, is finally complete. After establishing the Urahara culture in the 1990s, Hiroshi Fujiwara has continued to be sought after by global brands such as Nike, Pokémon, Starbucks, ...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring chelmico’s Mamiko Suzuki on YouTube

The fifth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This episode features Mamiko Suzuki, a member of the popular female rap duo chelmico, known for their catchy melodies and smooth fl...

Tatsuya Kitani’s Latest Song “You More” Now Available for Streaming

Tatsuya Kitani’s latest song, “You More,” is now available for streaming as of February 19th. Written as the theme song for the currently screening film “YUKITEKAHERANU,” this track was created with deep love and respect for the literary works of poet Chuya Nakahara. IN FOCUS was in charge of the art direction and desi...

LeapIn Inc., a Technology Company Focused on AI, Renews Its Website

LeapIn Inc., whose mission is to “drive business transformation through IT, fostering corporate growth, individual well-being, and a prosperous future for all stakeholders,” has renewed its website. The company enhances corporate competitiveness through DX support, system development, and IT talent and engineer trainin...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Spring 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete”of the jewelry brand “ete.” The latest content is now available. This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by model Miyuki Arihara, the gui...