News

United Athle Launches Official Brand Website for Taiwan

United Athle is known for its “many types and authentic quality,” offering heavyweight, no-frills apparel including plain T-shirts. IN FOCUS has long helped express the brand’s world through creative direction for its Japanese website, seasonal visuals, and lookbooks. This time, we were in charge of designing and devel...

SHISEIDO Launches Special Feature on VITAL PERFECTION Product Page

As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page. The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process through a narrative-driven format...

New York-based cafe brand Blank Street Coffee unveils Spring 2025 campaign.

Conceptualized and produced the 2025 Spring campaign for Blank Street Coffee’s seasonal menu. With coffee and matcha drinks based on the flavors you might expect to find at a picnic—Strawberry Shortcake Matcha, Peanut Butter ＆ Jelly Matcha, and a Wildflower Latte—our team put together a shoot concept to capture the ene...

Kaiju No.8 THE GAME Official Website Now Live

The official website for the Kaiju-Slaying Battle RPG “Kaiju No. 8 THE GAME,” developed for smartphones and PC, is now live. IN FOCUS was in charge of creating the site. The site features an intuitive swipe-based interface that neatly organizes information while effectively conveying the game’s appeal to users. Kaiju N...

Mr.Children Releases “miss you LIVE” – IN FOCUS Directed the Live Visuals for “Ame no Hi no Parade”

Mr.Children has released their new LIVE DVD & Blu-ray “miss you LIVE” on June 25. IN FOCUS was in charge of the live visual direction for the song “Ame no Hi no Parade” from the “miss you” album. This project came to life thanks to director Tetsuro Inagaki (KITE Inc.), who has worked extensively on Mr.Children’s v...

Fukurow note's New Track “Seigi” Now Streaming

Fukurow note’s latest song “Seigi” has been released as the ending theme for Season 2 of the TV anime “Go! Go! Loser Ranger!” The track is now available along with both the CD and digital release artwork. “Seigi” explores the inner conflict of those who conceal their true selves, hurting and losing what mat...

Documentary for GINZA SIX × DAIKEI MILLS Project “A Tree” Now Available

GINZA SIX has launched a long-term art project titled “A Tree” in collaboration with architect Keisuke Nakamura and his firm DAIKEI MILLS, showcasing the process of “a single tree becoming furniture and architecture” from multiple perspectives. By returning to the roots of craftsmanship and embracing its es...

Nulbarich Releases DVD ＆ Blu-ray of Nippon Budokan Show “CLOSE A CHAPTER at NIPPON BUDOKAN”

Nulbarich has released the DVD and Blu-ray of their milestone performance at Nippon Budokan, “CLOSE A CHAPTER at NIPPON BUDOKAN,” capturing the full energy and emotion of the unforgettable night. IN FOCUS was in charge of the art direction and design for the package. Instagram https://www.instagram.com/p/DG5N7izREAH/ –...

Loretta Unveils New Product Image Movie and Visual Design

Haircare cosmetics brand Loretta has released its first new product in nine years, the “Grease Jelly.” IN FOCUS was in charge of the image movie and visual design. Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and embracing one...

Samty Releases Brand Film Featuring Dodgers Pitcher Yoshinobu Yamamoto

Samty Group, a company engaged in real estate planning and management, has released its new brand film featuring Yoshinobu Yamamoto, pitcher for the Dodgers and the brand’s official partner. IN FOCUS was in charge of the film’s direction. The shoot emphasized the tension, determination, and discipline behind each pitch...

LayerX, Provider of AI-Driven Services, Launches Renewed Recruitment Website

LayerX, whose mission is “Digitizing all economic activities,” offers a range of services, including the AI-powered back-office optimization suite “Bakuraku,” the enterprise-focused AI platform “Ai Workforce,” and fintech solutions. IN FOCUS was in charge of the web and video production of the company’s renewed recruit...

Website Launched for “Grand Palace Hirosaki,” a Renovated Snack Bar Building Complex

Located in Hirosaki City, Aomori Prefecture, Grand Palace Hirosaki is a former Showa-era snack bar building transformed into a new multi-purpose complex. The facility features a rental theater,cafe＆bar,hotel,offices,dance studio,private gym,and restaurants, introducing a new style of “snack-inspired”cultural hub. IN FO...

gelato pique CAT ＆ DOG’s Classic Wear Renewed

gelato pique has updated its pet line, “gelato pique CAT＆DOG,” for dogs and cats with new colors and sizes. The lineup has been renewed to accommodate a wider variety of dog and cat breeds. IN FOCUS was in charge of designing the landing page, banners, and social media posts, as well as conducting the still life photog...

IN FOCUS Oversees the Launch of New Beauty Brands by MatsukiyoCocokara ＆ Company

MatsukiyoCocokara ＆ Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products: INJESK — a skincare brand inspired by dermatological science Hits Different — an oral beauty care brand matsukiyo CONCRED “High Intensive Care” Series — introducing new hair mist and h...