Creation of the official website for “THE HOPE”, one of the largest HIPHOP festivals in Japan, headlined by ¥ellow Bucks, PUNPEE, and CHANMINA.

Japan’s largest HIPHOP festival “THE HOPE” will be held on September 23rd. This year, the event will be held at a special venue in Odaiba, which will be expanded from the Yoyogi Daiichi Gymnasium, which sold out immediately last year. IN FOCUS has created an official website following last year’...

Renewed a website of “Newt,” a domestic headless CMS for multi-device content management.

“Newt,” a headless CMS provider, renewed its website. IN FOCUS was in charge of website production for the top and pricing plan pages. It was created to bring out the relaxed mood and easy-to-use neutrality of the original Newt. The odd movements, obak’s illustrations, layout, and detailed playful gim...

Renewed the corporate website of “KITE,” which has produced visual effects for Mr. Children, DREAMS COME TRUE, JO1, and others.

The corporate website of “KITE,” a creative company that focuses on video production for live performances, concerts, stages, and exhibitions for artists such as Mr. Children, DREAMS COME TRUE, and JO1, was renewed. The design of the website has a story-like feel to convey the company’s motto, “CONNECT WITH YOUR STORY....

Created a special website for a new product, PURE BRIGHT STEAMER of the minimalist beauty appliance brand “SALONIA”

PURE BRIGHT STEAMER was born from the minimalist beauty appliance brand “SALONIA”. Based on the concept of “bathing skin care,” this multi-care steamer features a variety of functions and a simple design. IN FOCUS was in charge of creating a special website. We expressed the product’s feat...

Logo design for “FUNNY GROCERY,” a grocery brand that offers a wide range of food carefully selected from Japan and overseas.

IN FOCUS was in charge of creating a brand logo for “FUNNY GROCERY,” which was launched as an in-brand of “niko and …,” a style editorial brand developed by ADASTRIA. FUNNY GROCERY is a grocery brand that offers an exciting lineup of food products carefully selected from all over Japan and...

CORONA SUNSETS FESTIVAL will be held in Okinawa this summer after 4 years.

The “CORONA SUNSETS FESTIVAL” is back for the first time in 4 years, a beach festival to enjoy the beautiful Okinawa sunset and music under the themes of “sunset” and “relaxation” hosted by “Corona Extra,” the world’s beloved beer. The festival has been held in 14 countries around the world, and in Japan, it will be he...

Launch of “syncSPORTS by Rakuten,” a web media that distributes the excitement and passion brought by sports.

Rakuten Group’s new sports media “syncSPORTS by Rakuten” was launched in June 2023. In this media, “sync” means “sympathy” and “unity,” and aims to bring readers closer by sharing the excitement and passion brought by Rakuten’s athletes and teams, and they wil...

Launch of a web media “AKIHABARA” showcasing Japan’s deepest charm.

“Fa-So-La AKIHABARA” is one of Japan’s largest tax-free shops with 3 shops at Narita Airport, and they have launched a media site “AKIHABARA,” to introduce the deep charm of Japan to tourists. The “AKIHABARA” concept, “the chaotic worldview of Tokyo (Japan) where various ...

NEWoMan YOKOHAMA is currently holding an event “Walk your Story – Be like no one else, push yourself – ” to celebrate its 3rd anniversary.

NEWoMan YOKOHAMA is currently holding an event “Walk your Story – Be like no one else, push yourself – ” to celebrate its 3rd anniversary from April 14th to June 30th. This event has “art” as one of its themes, and key visuals were created in collaboration with two artists. There wil...

Produced Tsukuba City Tourism PR Video “Meet Your Tsukuba”

Tsukuba City, Ibaraki Prefecture, released three new tourism PR videos showcasing the city’s attractions to strengthen information dissemination and promote sightseeing tours. IN FOCUS was in charge of direction, filming, production, and editing. – CREDIT PRODUCE : Kazuki Sekiyama (IN FOCUS) DIRECTION : Yoshinori Katao...

ASTERISM – ASIDE

Three-piece instrumental metal band ASTERISM made their major debut on Friday, March 31 from SME Records. On the same day, their first all-vocal EP “ASIDE” was released for distribution. IN FOCUS was in charge of art direction and design. – CREDIT ART DIRECTION : Shinya Nakayama (IN FOCUS) DESIGN : Tsubasa Tsukidate (I...

ZEROTOKYO

ZEROTOKYO will open on April 14 in Shinjuku Kabukicho. The concept is “ENTERTAINMENT JUNCTION. By gathering and intersecting all kinds of entertainment contents such as music, DJs, scenography, and performances, ZEROTOKYO aims to create an unprecedented new entertainment experience and become a “place to master your fa...

Hoegaarden – IT’S APERO TIME

Two Web promotional movies “At Home” and “At a Restaurant” of Belgian Wheat Beer “Hoegaarden” were released. The theme is “IT’S APERO TIME: A delicious time that fills your heart with joy.”, and the movie depicts how people go to a restaurant after work from their o...

LOEWE x Studio Ghibli “Howl’s Moving Castle”

Loewe and Studio Ghibli launched a capsule collection of “Howl’s Moving Castle” on February 2nd, 2023, as the third and final collaboration between the two companies meticulous handiwork. To celebrate the launch, a limited 7 day pop up store was held in Omotesando, Tokyo. IN FOCUS was in charge of cre...