News

Renewed the corporate website of “KITE,” which has produced visual effects for Mr. Children, DREAMS COME TRUE, JO1, and others.

The corporate website of “KITE,” a creative company that focuses on video production for live performances, concerts, stages, and exhibitions for artists such as Mr. Children, DREAMS COME TRUE, and JO1, was renewed. The design of the website has a story-like feel to convey the company’s motto, “CONNECT WITH YOUR STORY....

Renewed a website of “Newt,” a domestic headless CMS for multi-device content management.

“Newt,” a headless CMS provider, renewed its website. IN FOCUS was in charge of website production for the top and pricing plan pages. It was created to bring out the relaxed mood and easy-to-use neutrality of the original Newt. The odd movements, obak’s illustrations, layout, and detailed playful gim...

Creation of the official website for “THE HOPE”, one of the largest HIPHOP festivals in Japan, headlined by ¥ellow Bucks, PUNPEE, and CHANMINA.

Japan’s largest HIPHOP festival “THE HOPE” will be held on September 23rd. This year, the event will be held at a special venue in Odaiba, which will be expanded from the Yoyogi Daiichi Gymnasium, which sold out immediately last year. IN FOCUS has created an official website following last year’...

BEAMS and STARBUCKS launched new TOGO style “Find My TOGO Style”.

“Find My TOGO Style” is a new TOGO style proposed by BEAMS and STARBUCKS. Collaboration goods based on this theme were released on July 26th. In order to take root in carrying tumblers (TOGO) that STARBUCKS has been proposing since its establishment, the lineup also includes a collaboration with BEAMS’ popular YOSEMITE...

Jewelry brand ete’s owned media “Journal du ete” released Winter 23 collection.

“Journal du ete” is the owned media of “ete”, a company that offers jewelry that celebrates simple beauty with a hint of playfulness, with the desire to “let people enjoy jewelry more freely”. The Winter 23 collection of this media, for which IN FOCUS was in charge of website product...

UNION TOKYO is holding a trunk show with stylist/ fashion director Yoshiko Hitotsuyama as curator.

Harajuku based select shop “UNION TOKYO” is holding a trunk show in time for the holiday season. Stylist/ fashion director Yoshiko Hitotsuyama was invited as a curator and selected unisex items suitable for gifts. The concept is “SHADES OF GRAY”. Neither black nor white, but something in between...

A new TV commercial showcasing the appeal of Adobe Photoshop’s new generative AI function was released.

“Adobe Photoshop”, an application software for photo editing, processing, and AI image generation, has added a new generative AI function. With the new additional function, a TV commercial was aired to convey the appeal of the software, which now allows users to express a world closer to their imagination through fill ...

The creators’ club “NEW” website can be played with letters and beats.

We produced the creators’ club “NEW” website where a diverse group of creators with various specialties and an insatiable spirit of inquiry gather. The website has a cool UI that complements the main graphics and a playful gimmick that is typical of “NEW”. The UI used to search for project...

Relaunched a research network for office managers, “Worker’s Resort”.

Make a new concept of “working”. Make general affairs more creative. “Worker’s Resort”, a research network for office managers that gathers the tips they need to evolve their offices into better environments, has been relaunched. Not only has the media site been redesigned, but a membershi...

ZEROTOKYO Brand Movie shows the Forefront of Tokyo’s Club Scene

ZEROTOKYO is one of the largest night entertainment facilities in Japan, extending to the 4th basement floor of the Tokyu Kabukicho Tower. Following the website, teaser video, and visual production for the opening in April of this year, IN FOCUS produced a new brand movie that captures the excitement after the opening....

92-year-old basic apparel brand “United Athle” released the Fall/Winter 2023 Collection.

“United Athle,” a long-established brand with a 92-year history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Fall/Winter 2023 collection. IN FOCUS was in charge of the creative areas such as the lookbook, ...

In charge of art direction and content creation for the fashion event “OPENING DAYS” at NEWoMan SHINJUKU.

“OPENING DAYS,” a semi-annual fashion event at NEWoMan SHINJUKU, was held for 3 days from August 18th to 20th to coincide with the start of the new season, as an attempt to encourage visitors from the buying public to visit the store. IN FOCUS was in charge of art direction and content production for the event continui...

LUMINE YOKOHAMA presents “THANKS DAYS 2023 AUTUMN,” a 5 day event to find your own “special”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2023 AUTUMN” for 5 days from October 12th to 16th to express its gratitude to its customers. IN FOCUS was in charge of art direction for the entire measure, concept development, production of various visuals and the special website, and planning and production of c...

“Shark,” the No.1 market share in the U.S., has launched a special website for EVOPOWER SYSTEM NEO / NEO+.

“Shark,” the leading consumer electronics brand with the No.1 market share in the U.S., launched the latest model in its “Shark EVOPOWER SYSTEM” series of corded stick vacuums developed exclusively for the Japanese market. IN FOCUS was in charge of visual production, still photography, copy deve...