Produced a promotional movie and graphics for “adiCLUB”, adidas’ membership program in Japan.

adidas’ membership program “adiCLUB” was renewed. It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences. IN FOCUS was in charge of producing the promotional movie and graphics in Japan. The movie utilizes super-slow-motion photography and oth...

Billions of customization variations. The SAZABY LEAGUE launched a new jewelry brand “LAMBDA”.

SAZABY LEAGUE,Ltd. launched “LAMBDA,” a jewelry brand aimed at Generation Z, and opened an e-commerce site. The brand’s message is “PLAY FREEDOM,” and it pursues finite resources with unlimited creativity to create borderless jewelry that transcends gender and age boundaries. With hundreds...

“Shark,” the No.1 market share in the U.S., has launched a special website for EVOPOWER SYSTEM NEO / NEO+.

“Shark,” the leading consumer electronics brand with the No.1 market share in the U.S., launched the latest model in its “Shark EVOPOWER SYSTEM” series of corded stick vacuums developed exclusively for the Japanese market. IN FOCUS was in charge of visual production, still photography, copy deve...

LUMINE YOKOHAMA presents “THANKS DAYS 2023 AUTUMN,” a 5 day event to find your own “special”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2023 AUTUMN” for 5 days from October 12th to 16th to express its gratitude to its customers. IN FOCUS was in charge of art direction for the entire measure, concept development, production of various visuals and the special website, and planning and production of c...

In charge of art direction and content creation for the fashion event “OPENING DAYS” at NEWoMan SHINJUKU.

“OPENING DAYS,” a semi-annual fashion event at NEWoMan SHINJUKU, was held for 3 days from August 18th to 20th to coincide with the start of the new season, as an attempt to encourage visitors from the buying public to visit the store. IN FOCUS was in charge of art direction and content production for the event continui...

92-year-old basic apparel brand “United Athle” released the Fall/Winter 2023 Collection.

“United Athle,” a long-established brand with a 92-year history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Fall/Winter 2023 collection. IN FOCUS was in charge of the creative areas such as the lookbook, ...

ZEROTOKYO Brand Movie shows the Forefront of Tokyo’s Club Scene

ZEROTOKYO is one of the largest night entertainment facilities in Japan, extending to the 4th basement floor of the Tokyu Kabukicho Tower. Following the website, teaser video, and visual production for the opening in April of this year, IN FOCUS produced a new brand movie that captures the excitement after the opening....

Jewelry brand “ete” owned media “Journal du ete” renewed its website.

“Journal du ete”, the owned media of “ete”, which offers jewelry that celebrates simple beauty with a hint of playfulness, renewed its website with the desire to “let people enjoy jewelry more freely”. IN FOCUS has been in charge of website production and content direction since the ...

Special content on the universal appeal of the New Balance “996” was released.

Since its birth in 1988, the “996” has been loved as a long-selling model representing New Balance. This year marks the 35th anniversary of the release of the 996, the special content “Why 996?” was released to “996 LOVER” of different generations and lifestyles, asking “Why ha...

Released 10 episodes of videos focusing on mini-theaters presented by The Japan Foundation’s distribution content “JFF+ INDEPENDENT CINEMA 2023”.

The Japan Foundation, an independent administrative agency under the jurisdiction of the Ministry of Foreign Affairs of Japan, has released “JFF+ INDEPENDENT CINEMA 2023,” a content distribution program for overseas audiences focusing on the “mini-theaters” that support Japanese film culture. IN FOCUS visited 10 mini-t...

“Ryuko Tsushin” was reprinted in one issue only to commemorate the 50th anniversary of Shibuya PARCO.

To commemorate the 50th anniversary of Shibuya PARCO’s opening, “Ryuko Tsushin” was reprinted for one issue only on August 25th. Under the theme of “MINGLE,” the magazine was composed of a flat mixture of all things, bringing together a diverse range of artists, both old and new, starting ...

“FRAGMENT UNIVERSITY” will launch on October 11th.

Hiroshi Fujiwara is launching “FRAGMENT UNIVERSITY” on October 11th and will give lectures on non-verbal marketing. He has systematized his unique input techniques, ideation, and collaboration methods based on his real-life experiences under the title of “non-verbal marketing” for 50 students. He will teach the course ...

Launch of the autumn/winter collection “LA FUSION” by SNIDEL.

The women’s brand “SNIDEL,” which operates over 100 stores domestically and internationally, has launched its 2023 autumn/winter collection. With the theme “LA FUSION,” the collection features looks that combine feminine elements with the strength of empowered women. IN FOCUS was in charge of designing the special webs...

BEAMS and STARBUCKS launched new TOGO style “Find My TOGO Style”.

“Find My TOGO Style” is a new TOGO style proposed by BEAMS and STARBUCKS. Collaboration goods based on this theme were released on July 26th. In order to take root in carrying tumblers (TOGO) that STARBUCKS has been proposing since its establishment, the lineup also includes a collaboration with BEAMS’ popular YOSEMITE...