News

Billions of customization variations. The SAZABY LEAGUE launched a new jewelry brand “LAMBDA”.

SAZABY LEAGUE,Ltd. launched “LAMBDA,” a jewelry brand aimed at Generation Z, and opened an e-commerce site. The brand’s message is “PLAY FREEDOM,” and it pursues finite resources with unlimited creativity to create borderless jewelry that transcends gender and age boundaries. With hundreds...

Produced a promotional movie and graphics for “adiCLUB”, adidas’ membership program in Japan.

adidas’ membership program “adiCLUB” was renewed. It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences. IN FOCUS was in charge of producing the promotional movie and graphics in Japan. The movie utilizes super-slow-motion photography and oth...

Produced a promotional movie and campaign graphics for CLINIQUE’s new product “Moisture Surge” featuring Ms. NON.

CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”. The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October. IN FOCUS was in charge of video ...

UNION TOKYO introduced musicians SAM WILKES ＆ JACOB MANN in its culture-focused web content.

The select store “UNION TOKYO” released an article introducing the LA-based duo of Sam Wilkes, a bassist/composer, and Jacob Mann, a pianist/keyboardist, in the culture-focused web content “KNOW THE LEDGE / MUSIC BREAK” on its brand website. The duo is well known as supporting members of Lewis C...

Ongakushitsu Inc., a music production for commercials, movies, and TV dramas, renewed its website.

Ongakushitsu Inc., which has produced many songs for commercials, movies, and TV dramas, has renewed its website with the aspiration of “being a place where sound overflows and music continues to be created, and being a ‘music room’ for everyone.” IN FOCUS was in charge of website production. Th...

TSI Holdings, which operates more than 50 brands including MARGARET HOWELL, NANO universe, JILL STUART, and Stüssy, launched a recruitment website.

TSI Holdings operates more than 50 brands including food and beauty businesses in addition to major domestic and international brands, and launched a recruitment website. IN FOCUS was in charge of producing the website, company brochure, and employee interview articles. The site conveys the appeal of the people who wor...

Anker, the world’s No.1 mobile charging brand, released a collaborative product with fragment design led by Hiroshi Fujiwara.

“Anker Prime Wall Charger FRAGMENT Edition” was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara. The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a crea...

More than 90 years old basic apparel brand “United Athle” released the Spring/Summer 2024 Collection.

“United Athle”, a long-established brand with a 90-year-plus history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Spring/Summer 2024 collection. IN FOCUS was in charge of the creative areas such as the lookbook, movie, and websit...

SpeakBUDDY, a startup offering English acquisition services, renewed its corporate Website.

SpeakBUDDY, a startup that provides a variety of language acquisition services, including an AI English conversation app using the latest technology, has developed a new 5-year vision and values. SpeakBUDDY has also created a visual corporate identity in line with its existing mission of “Achieve true language ac...

HUMAN MADE Inc. launched its corporate website.

Since its establishment in 2016, Otsumo Co., Ltd., which has expanded HUMAN MADE into 28 countries and regions, has changed its company name to HUMAN MADE Inc. By unifying the brand and company name, HUMAN MADE Inc. aspires to be a global company with sustainable growth and further build the HUMAN MADE brand value, whi...

Website and concept movie of “KEI Collection PARIS,” a grilled gastronomy française restaurant and bar by 3-star Parisian French chef Kei Kobayashi, are now released.

KEI Collection PARIS, a restaurant projecting the world view of Kei Kobayashi, winner of three stars in the French Michelin Guide for five consecutive years, is now open at TOKYO NODE, located on the top floor of Toranomon Hills Station Tower. Here, with a spectacular night view, you can enjoy a variety of gastronomic ...

Launch of the website for the pop-up event space “701” on the 7th floor of Harakado.

701 (nanamaruichi) is a pop-up event space located on the 7th floor of Harakado. The space serves as a platform for various events and includes a rooftop garden overlooking the Harajuku intersection. IN FOCUS was in charge of website production. The website was directed and designed based on the concept of a floating s...

SEITARO DESIGN GROUP website was launched.

Seitaro Design, engaged in a wide range of creative ventures including branding, design, film, space design, and art, has launched its new group website. IN FOCUS was in charge of website production. The site explores universal design elements such as form, color, line, and typography, incorporating a mechanism that al...

Video creative company Village has renewed its corporate website.

Village, a video creative company that produces commercials and web movies led by its director, has renewed its corporate website. The sharp design is interspersed with humorous elements to express the thoroughness and playfulness of the members. Village https://villageinc.co.jp/ – CREDIT WEB DIRECTION : Wang Shuqiang ...