SpeakBUDDY, a startup offering English acquisition services, renewed its corporate Website.

SpeakBUDDY, a startup that provides a variety of language acquisition services, including an AI English conversation app using the latest technology, has developed a new 5-year vision and values. SpeakBUDDY has also created a visual corporate identity in line with its existing mission of “Achieve true language ac...

Channel 47

Channel 47 is a project that conveys the appeal of Japan and its regions to the world with the power of entertainment. IN FOCUS sympathized with the project’s objective of “conveying Japanese traditions and culture to the world”, and participated as a project partner. We have been involved in the proj...

NIKE – TOKYO AFTER DARK AT SHIBUYA

NIKE’s event, “TOKYO AFTER DARK AT SHIBUYA” was held in this summer for all athletes under the philosophy, “IF YOU HAVE A BODY, YOU ARE AN ATHLETE”. IN FOCUS was in charge of making a booth that supplies interactive experience. If you input your pledge of the theme, “Why do I move?”, and sign to the camera with a marke...

More than 90 years old basic apparel brand “United Athle” released the Spring/Summer 2024 Collection.

“United Athle”, a long-established brand with a 90-year-plus history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Spring/Summer 2024 collection. IN FOCUS was in charge of the creative areas such as the lookbook, movie, and websit...

Anker, the world’s No.1 mobile charging brand, released a collaborative product with fragment design led by Hiroshi Fujiwara.

“Anker Prime Wall Charger FRAGMENT Edition” was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara. The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a crea...

TSI Holdings, which operates more than 50 brands including MARGARET HOWELL, NANO universe, JILL STUART, and Stüssy, launched a recruitment website.

TSI Holdings operates more than 50 brands including food and beauty businesses in addition to major domestic and international brands, and launched a recruitment website. IN FOCUS was in charge of producing the website, company brochure, and employee interview articles. The site conveys the appeal of the people who wor...

Relaunched a research network for office managers, “Worker’s Resort”.

Make a new concept of “working”. Make general affairs more creative. “Worker’s Resort”, a research network for office managers that gathers the tips they need to evolve their offices into better environments, has been relaunched. Not only has the media site been redesigned, but a membershi...

The creators’ club “NEW” website can be played with letters and beats.

We produced the creators’ club “NEW” website where a diverse group of creators with various specialties and an insatiable spirit of inquiry gather. The website has a cool UI that complements the main graphics and a playful gimmick that is typical of “NEW”. The UI used to search for project...

A new TV commercial showcasing the appeal of Adobe Photoshop’s new generative AI function was released.

“Adobe Photoshop”, an application software for photo editing, processing, and AI image generation, has added a new generative AI function. With the new additional function, a TV commercial was aired to convey the appeal of the software, which now allows users to express a world closer to their imagination through fill ...

UNION TOKYO is holding a trunk show with stylist/ fashion director Yoshiko Hitotsuyama as curator.

Harajuku based select shop “UNION TOKYO” is holding a trunk show in time for the holiday season. Stylist/ fashion director Yoshiko Hitotsuyama was invited as a curator and selected unisex items suitable for gifts. The concept is “SHADES OF GRAY”. Neither black nor white, but something in between...

Jewelry brand ete’s owned media “Journal du ete” released Winter 23 collection.

“Journal du ete” is the owned media of “ete”, a company that offers jewelry that celebrates simple beauty with a hint of playfulness, with the desire to “let people enjoy jewelry more freely”. The Winter 23 collection of this media, for which IN FOCUS was in charge of website product...

Ongakushitsu Inc., a music production for commercials, movies, and TV dramas, renewed its website.

Ongakushitsu Inc., which has produced many songs for commercials, movies, and TV dramas, has renewed its website with the aspiration of “being a place where sound overflows and music continues to be created, and being a ‘music room’ for everyone.” IN FOCUS was in charge of website production. Th...

UNION TOKYO introduced musicians SAM WILKES ＆ JACOB MANN in its culture-focused web content.

The select store “UNION TOKYO” released an article introducing the LA-based duo of Sam Wilkes, a bassist/composer, and Jacob Mann, a pianist/keyboardist, in the culture-focused web content “KNOW THE LEDGE / MUSIC BREAK” on its brand website. The duo is well known as supporting members of Lewis C...

Produced a promotional movie and campaign graphics for CLINIQUE’s new product “Moisture Surge” featuring Ms. NON.

CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”. The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October. IN FOCUS was in charge of video ...