News

UNION TOKYO – THELONIOUS MONK

The legendary jazz pianist Thelonious Monk is featured in “KNOW THE LEDGE / MUSIC BREAK,” a culture focused web content from the select store “UNION TOKYO.” Not only in his original music but also in the way he lived his life, he was true to himself and is a timeless figure who teaches the impor...

Arent

“Arent,” a company that provides construction DX consulting, creates new businesses, and develops and sells its own products under the mission of “democratizing tacit knowledge,” renewed its corporate website. IN FOCUS was in charge of creative areas such as website production, motion visual pro...

GARNI

“GARNI” offers jewelry and accessories that are hand-crafted by the designer himself with the hope that they will play a supporting role in enhancing the radiance of the wearer, and its brand website has been renewed. IN FOCUS was in charge of the website design, photo direction for the bridal line, and other creative ...

Launch of the autumn/winter collection “LA FUSION” by SNIDEL.

The women’s brand “SNIDEL,” which operates over 100 stores domestically and internationally, has launched its 2023 autumn/winter collection. With the theme “LA FUSION,” the collection features looks that combine feminine elements with the strength of empowered women. IN FOCUS was in charge of designing the special webs...

“FRAGMENT UNIVERSITY” will launch on October 11th.

Hiroshi Fujiwara is launching “FRAGMENT UNIVERSITY” on October 11th and will give lectures on non-verbal marketing. He has systematized his unique input techniques, ideation, and collaboration methods based on his real-life experiences under the title of “non-verbal marketing” for 50 students. He will teach the course ...

“Ryuko Tsushin” was reprinted in one issue only to commemorate the 50th anniversary of Shibuya PARCO.

To commemorate the 50th anniversary of Shibuya PARCO’s opening, “Ryuko Tsushin” was reprinted for one issue only on August 25th. Under the theme of “MINGLE,” the magazine was composed of a flat mixture of all things, bringing together a diverse range of artists, both old and new, starting ...

Released 10 episodes of videos focusing on mini-theaters presented by The Japan Foundation’s distribution content “JFF+ INDEPENDENT CINEMA 2023”.

The Japan Foundation, an independent administrative agency under the jurisdiction of the Ministry of Foreign Affairs of Japan, has released “JFF+ INDEPENDENT CINEMA 2023,” a content distribution program for overseas audiences focusing on the “mini-theaters” that support Japanese film culture. IN FOCUS visited 10 mini-t...

Special content on the universal appeal of the New Balance “996” was released.

Since its birth in 1988, the “996” has been loved as a long-selling model representing New Balance. This year marks the 35th anniversary of the release of the 996, the special content “Why 996?” was released to “996 LOVER” of different generations and lifestyles, asking “Why ha...

Jewelry brand “ete” owned media “Journal du ete” renewed its website.

“Journal du ete”, the owned media of “ete”, which offers jewelry that celebrates simple beauty with a hint of playfulness, renewed its website with the desire to “let people enjoy jewelry more freely”. IN FOCUS has been in charge of website production and content direction since the ...

Launch of a web media “AKIHABARA” showcasing Japan’s deepest charm.

“Fa-So-La AKIHABARA” is one of Japan’s largest tax-free shops with 3 shops at Narita Airport, and they have launched a media site “AKIHABARA,” to introduce the deep charm of Japan to tourists. The “AKIHABARA” concept, “the chaotic worldview of Tokyo (Japan) where various ...

Launch of “syncSPORTS by Rakuten,” a web media that distributes the excitement and passion brought by sports.

Rakuten Group’s new sports media “syncSPORTS by Rakuten” was launched in June 2023. In this media, “sync” means “sympathy” and “unity,” and aims to bring readers closer by sharing the excitement and passion brought by Rakuten’s athletes and teams, and they wil...

CORONA SUNSETS FESTIVAL will be held in Okinawa this summer after 4 years.

The “CORONA SUNSETS FESTIVAL” is back for the first time in 4 years, a beach festival to enjoy the beautiful Okinawa sunset and music under the themes of “sunset” and “relaxation” hosted by “Corona Extra,” the world’s beloved beer. The festival has been held in 14 countries around the world, and in Japan, it will be he...

Logo design for “FUNNY GROCERY,” a grocery brand that offers a wide range of food carefully selected from Japan and overseas.

IN FOCUS was in charge of creating a brand logo for “FUNNY GROCERY,” which was launched as an in-brand of “niko and …,” a style editorial brand developed by ADASTRIA. FUNNY GROCERY is a grocery brand that offers an exciting lineup of food products carefully selected from all over Japan and...

Created a special website for a new product, PURE BRIGHT STEAMER of the minimalist beauty appliance brand “SALONIA”

PURE BRIGHT STEAMER was born from the minimalist beauty appliance brand “SALONIA”. Based on the concept of “bathing skin care,” this multi-care steamer features a variety of functions and a simple design. IN FOCUS was in charge of creating a special website. We expressed the product’s feat...