UMITO UMITO Co., Ltd., Operator of the Small Luxury Hotel “UMITO,” Renews Corporate Website

With the vision of “Creating Exciting Real Estate Unseen in the World,” HORIJUKU Co., Ltd., a company specializing in the operation of small luxury hotels and restaurants, has changed its company name to UMITO Co., Ltd. and launched a fully redesigned corporate website. IN FOCUS was responsible for the website developm...

YOKUMOKU Launches Special Website to Celebrate the Renewal of Winter Limited Edition “Chocolat Cigare”

YOKUMOKU Co., Ltd. has launched its winter-limited “Chocolat Cigare. ” This year, alongside the beloved milk flavor enjoyed for over a decade, a new 〈Rich Bitter〉 flavor with a rich and deep bitter taste has been added. The special website, themed “Unadorned Feelings, Together. #Stories Woven by Chocolat Cigare”, featu...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Hedigan’s on YouTube

The fourth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This time, the guest is “Hedigan’s,” the new band led by Yosuke “YONCE” Kasai of Suchmos, which officially launched in 2023. Filme...

Launch of “Seibu Railway’s Jiman Jiban” Initiative for Disaster-Resilient Rail Lines

The “Seibu Railway’s Jiman Jiban” promotional campaign was launched to introduce the attractiveness of the Seibu Railway line, including the solid ground of the Musashino Plateau through which Seibu Railway runs, easy access from central Tokyo, a townscape coexisting with greenery, and a fulfilling environment for rais...

Addressing Challenges Close to “Beauty” : SALONIA’s Unique Approach to SDGs

SALONIA, a minimalist beauty appliance brand offering hair dryers, hair irons, and beauty devices, is committed to addressing the Sustainable Development Goal (SDG) “12. Responsible Consumption and Production.” Through various initiatives, the brand aims to create a sustainable society where limited resources are reuse...

Movie Featuring Wagon R Smile Design Released

Suzuki Motor Corporation has unveiled the newly redesigned Wagon R “Smile.” Web movies have been released highlighting the appeal of its exterior and interior. IN FOCUS was in charge of directing the video. Targeting young women who choose a car for its design, the movie creates a cute worldview set in a set of nuanced...

JRA and Roppongi Hills Collaborate for “Keyakizaka Illumination 2024”

Roppongi Hills’ “Roppongi Hills Christmas 2024” was held from November 7 to December 25. Along Keyakizaka, a 400-meter-long avenue of trees was illuminated with the “SNOW ＆ BLUE” display, inspired by the image of a silvery white world. Sponsored by JRA, the illumination featured visuals in light blue and beige, under t...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Winter 2024 Season

The latest content for “Journal du ete,” the owned media of jewelry brand “ete,” has been released. IN FOCUS is in charge of website production and content direction. This edition features an interview with art director Mariko Okazaki, who directed the seasonal visuals. The article delves into the creative process behi...

Fashion Brand “Mila Owen” Launches Holiday Campaign

“Mila Owen,” known for its sophisticated adult basic style, has launched its 2024 holiday campaign, “PLAYFUL HOLIDAY 2024”. IN FOCUS was in charge of creative areas such as the video, visuals, and LP design. The campaign captures a glamorous and luxurious mood, infused with visuals that evoke a sense of adult playfulne...

agnes b.’s Christmas Campaign “Holiday in Paris” is Now Live

We produced the website, still photography, horoscope content, and diary design for agnes b.’s 2024 Christmas campaign “Holiday in Paris”. The campaign features a variety of digital content, including a showcase of the winter collection modeled by five cast members and horoscope content for 2025. Set against the backdr...

Goldwin’s Original Brand NEUTRALWORKS. Launches New Outerwear Collection

NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time. IN FOCUS was in charge of art direction, writing, production, and design of the website c...

SOLARITA releases reed diffuser that expresses the individuality of each of the five elements in its fragrance

SOLARITA, known for its daily horoscope services rooted in both Western and Eastern astrology, has launched a new reed diffuser collection. The products express the five ancient Chinese elements “wood, fire, earth, metal, and water” through unique fragrances. IN FOCUS was in charge of the complete package design and ar...

Novelist Keiichiro Hirano Writes an Essay for Small Luxury Hotel UMITO

UMITO, which operates small luxury hotels across Japan with the concept of “a private retreat by the sea,” has enlisted novelist Keiichiro Hirano as part of a promotional campaign. Inspired by his stay at UMITO Kamakura Yuigahama, Hirano has penned an original essay, “Time with the Sea”. IN FOCUS was in charge of plann...

Frontier Consulting Launches Website for BSC Business to Enhance Office Building Real Estate Value

Frontier Consulting, whose purpose is “Shaping the Future of Workers and Workplaces,” operates its Building Solution Consulting (BSC) business, which focuses on maximizing the asset value of office buildings for property owners through renovation proposals and execution. Following the development of Frontier Consulting...