ALLDAY is hosting Japan’s largest 5-on-5 basketball mega tournament

ALLDAY is hosting one of Japan’s largest 5-on-5 basketball mega tournaments at YOYOGI PARK PLAYGROUND. With a completely open entry system that disregards age, gender, nationality, career, or category, the tournament attracts around 80 teams (approximately 800 players) and thousands of spectators per event. As a major ...

“Ladder Project” Website Launched to Create New Value and Possibilities in Art

“The Ladder Project” is an artist development initiative launched by the Daimaru Matsuzakaya Department. It supports the creation and career progression of the next generation of artists. IN FOCUS was in charge of logo design, website production, and copywriting. The meaning of “ladder” is expressed on the website as t...

CANADA GOOSE Opens Flagship Store and Launches Special Brand Movie on a Dedicated Website

Since its establishment in Toronto, Canada in 1957, CANADA GOOSE has continued to produce down parka products in Canada, and has been providing products that value craftsmanship and focus on authentic manufacturing for over 65 years. Its quality and commitment to quality are widely loved around the world. On September ...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Yosuke Kubozuka on YouTube

The third installment of “Memories of Prose | Town, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. In this episode, Yosuke Kubozuka, an actor and reggae DJ known for his versatile career, takes us around the streets of Osaka, shar...

Feature Article on Spike Lee’s Iconic Film “Do the Right Thing” Now Published on UNION TOKYO’s Website

The select store “UNION TOKYO” has been publishing the web content “KNOW THE LEDGE” on its brand website, which conveys the legendary culture that is indispensable to the store’s identity. In the latest installment, the series features “Do the Right Thing”, the iconic film by director Spike Lee. Set in 1980s Broo...

Award-Winning Project from the “Promotional Competition” Now Distributing JOYSOUND’s “Let’s Go Karaoke After This Coaster”

The project team, including IN FOCUS graphic team member Tsubasa Tsukidate, won both the Silver Award and the Sponsor’s Award in two categories at the “15th Promotional Planning Competition (Sales Promotion Competition)” held by Senden-Kaigi last September. Their award-winning idea, JOYSOUND’s “Let’s Go Karaoke After T...

New Body Care Items Launched by Night Care Beauty Brand YOLU

YOLU, which advocates “nighttime beauty (night care beauty),” a nighttime beauty routine to help achieve a healthy morning, is launching new body care items with the aim of transforming the limited time at night that busy people spend in their daily lives into a full-body beauty experience, not just for hair. IN FOCUS ...

Evisen Skateboards FALL 2024 Looks Released

Leading the skateboarding scene, top Japanese deck company “Evisen Skateboards” has unveiled its look for the Fall 2024 season, coinciding with its upcoming release. Following the summer look, stylist Dai Ishii and photographer Katsuhide Morimoto have once again captured a distinctive and unique world. IN FOCUS was in ...

Brand Movie for Japanese Sake Brand “Zaku” Released

We directed the brand movie for “Zaku,” a Japanese sake brand from “Shimizu Seizaburo Shoten”, a brewery with over 150 years of history. The name “Zaku” – from the character 作 meaning “make” or “create” – was chosen to convey the notion that the true value of sake is to be created together with the customer, not merely...

Second TV Commercial Showcasing Adobe Photoshop’s New Generative AI Features Released

“Adobe Photoshop”, an application software for editing and processing photos, has added a new generative AI function. In line with this feature addition, the second TV commercial has been aired. IN FOCUS continued to direct and offline edit the TV commercial, as well as provide new art direction. The commercial demonst...

United Athle, a Plain Apparel Brand with Over 90 Years of History, Unveils Its Fall/Winter 2024 Collection

United Athle, a long-established brand with a history of over 90 years in heavy-duty manufacturing of plain T-shirts and other heavy-duty apparel based on the concept of “wide variety and reliable quality,” has unveiled its fall/winter 2024 collection. In previous seasons, United Athle has collaborated with various art...

“Sense of Season 2024 AUTUMN/WINTER” Fashion Initiative by NEWoMan YOKOHAMA Kicks Off

“Sense of Season 2024 AUTUMN/WINTER” was held at NEWoMan YOKOHAMA. IN FOCUS was in charge of art direction and design for the key visuals, window displays, and free paper “NEWoMan Sense. Vol.8”. The visuals feature actress and model Miwako Ichikawa, as well as original works by textile artist Ken Tanishiki. Additionall...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Fall 2024 Season Edition

IN FOCUS, responsible for website production and content direction, has released the latest content for the jewelry brand ete’s owned media, “Journal du ete.” The Fall 2024 collection features numerous pieces adorned with natural stones, with their charm showcased through explanations of the stones’ meanings by fortune...

Blue Note Japan’s Multi-Purpose Venue “BLUE YARD” Opens in Osaka

On July 31, “BLUE YARD” opened within the Inogate Osaka building, directly connected to JR Osaka Station. This multi-purpose venue, seamlessly integrating dining, a cafe stand, and a record shop, is produced by Blue Note Japan, known for creating spaces that blend music and dining, such as “BLUE NOTE TOKYO” in Minami A...