News

Spro, Expanding Content Through Video, Launches a Renewed Website

Spro, a creative studio working across video, graphics, web, and installations, has relaunched its website. The new site was produced by IN FOCUS. The redesign was aimed at clearly communicating Spro’s diverse fields of activity while leaving a strong impression of the company itself. On the top page, an interface insp...

Brand Website for GORA KADAN Now Live

Since its founding, “Gora Kadan” has continued to refine the aesthetics and spirit of Japanese hospitality in Hakone Gora district. Originally established as the former Kan-in no Miya imperial villa, they have undertaken a rebranding to share their philosophy and heritage more deeply with the world. IN FOCUS was in cha...

Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview into film. ...

Brand Website for “GORA KADAN FUJI” Now Live

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stands as one of the closest...

Official Website Launch for GORA KADAN FUJI GOLF to Mark Grand Opening

As part of the Gora Kadan resort, the prestigious golf course with a legacy dating back to the 1960s has been renewed and reopened under the name “GORA KADAN FUJI GOLF.” IN FOCUS was in charge of the concept movie and website production. While keeping in mind the role of the golf course as a main visual element, the fi...

Mila Owen Releases Web-Exclusive Collection Featuring Anna Murashige

Mila Owen, known for its refined and contemporary take on timeless basics, has unveiled its web-exclusive collection series “Chakuchaku.” The collection features versatile, seasonless pieces styled by talent Anna Murashige in a 10-day mix-and-match look format. Alongside her personal comments as a long-time fan of the ...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Spring 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete”of the jewelry brand “ete.” The latest content is now available. This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by model Miyuki Arihara, the gui...

Brooklyn Parlor, a Café by Blue Note Japan, Undergoes Rebranding

Brooklyn Parlor, the café by Blue Note Japan that has delivered special moments where music, food, and books intersect under the concept of “All the wasteful and elegant things in life,” has undergone a rebranding. IN FOCUS was in charge of the entire visual communication design for this project, from rebuilding the CI...

The New Catalog for PILOT’s Luxury Maki-e Fountain Pen Brand “Namiki” Is Now Available

Founded in 1930, “Namiki” is a luxury fountain pen brand renowned worldwide as the pinnacle of Japanese maki-e craftsmanship, embodying the beauty of Japan’s traditional culture. IN FOCUS was in charge of the renewal of the Namiki catalog, creating a publication that captures the unique atmosphere of each maki-e design...

The Global Website of Tanegashima Wagyu Brand “Kajiya Beef” Has Been Released

INFOCUS has overseen the rebranding of “Kajiya Beef,” a premium wagyu brand from Tanegashima, in preparation for its global expansion. The project encompassed logo design, web design and development, copywriting, and photography—comprehensively redefining the brand’s visual and conceptual identity. The website was desi...

AlphaTheta Releases Next-Generation DJ Player “CDJ-3000X”

AlphaTheta has released the next-generation professional DJ player CDJ-3000X, equipped with cloud and streaming support, in September 2025. IN FOCUS was in charge of the photo production and the creation of the product’s web page. AlphaTheta https://alphatheta.com/en/product/player/cdj-3000x/black/ CREDITS CREATIVE DIR...

Official Artist Website for Dance ＆ Vocal Group “STARGLOW” Launched

We have created the official artist website for “STARGLOW,” a five-member dance and vocal group consisting of RUI, TAIKI, KANON, GOICHI, and ADAM, formed through BMSG’s audition program “THE LAST PIECE.” The website embodies their concept: “Like reaching for stars that seem beyond reach, they continue chasing grand dre...

Gen Hoshino's “Dead End” Music Video Released

The music video for Gen Hoshino’s new song “Dead End” has been released. IN FOCUS was in charge of production coordination. The song serves as the theme song for the film “Hiraba no Tsuki.” The video carefully portrays Hoshino’s distinctive soft and warm sensibility. Gen Hoshino https://youtu.be/BIY08jJ-PJg?si=X_l-X9cj...

Launched the Brand and Special Sites for Kirin Beer’s New Product “KIRIN GOOD ALE,” Also Produced SNS Content and Product Launch Video

Kirin Brewery Company, Limited has launched a new brand, “Kirin Good Ale,” on October 7, positioning it as the company’s third core pillar following “Kirin Ichiban Shibori Draft Beer” and “Kirin Beer Harekaze.” Born from the desire to “create great beer that brightens Japan’s future,” this beer was crafted to deliver “...