News

Blank Apparel Brand “United Athle” Unveils Its Spring/Summer 2026 Collection, Featuring a Collaboration with Kosuke Kawamura

With a concept centered on “a wide range of products and reliable quality,” blank apparel brand “United Athle,” known for its heavy-duty craftsmanship and over 90 years of history, particularly in T-shirts, has unveiled its Spring/Summer 2026 collection. As a special content, the brand collaborated with collage artist ...

PILOT Launches New “Frixion Synergy 3”

Leading writing instrument manufacturer PILOT has released its new product, the “Frixion Synergy 3.” This erasable three-color ballpoint pen, designed for frequent use in business settings, features the newly developed “Synergy Tip,” delivering a fine yet exceptionally smooth writing experience. IN FOCUS was in charge ...

Akatsuki’s Fan Community Support Service “CRAYON” Refreshes Its Website as Part of a Major Service Expansion

“CRAYON,” a platform that provides official app development services for the entertainment industry, has renewed its website in line with the expansion of its business domains. In addition to its existing fan community support services, “CRAYON” now offers promotion support and global marketing support, rolling out a n...

Brand Website Renewal for Fragrance Brand RISING WAVE

The long-selling “Free Series” from the men’s fragrance brand RISING WAVE, developed by FITS Corporation K.K, has been redesigned. While retaining its three signature scents, fresh Light Blue, Sunset Pink, and Coral White, the bottle design has evolved into a refined, rounded shape that fits comfortably in the hand. IN...

New Bavaria Non-Alcoholic Beer Commercial Released

The new commercial “0.0% Lemon” for Bavaria, the Dutch non-alcoholic beer brand, has been released. IN FOCUS handled the direction for the commercial. It expresses a refreshing “full-on lemon” sensation that rivals beer, along with a positive worldview that brings an involuntary smile. CREDITS CAST : Wakana Kokubun, IO...

Uber Eats × fragment × KOMINE Limited-Edition Jacket for Delivery Partners

Uber Eats Japan collaborated with fragment, led by Hiroshi Fujiwara, and motorcycle apparel brand KOMINE to create a jacket with a design exclusive to delivery partners. Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with...

NIKE – TOKYO AFTER DARK AT SHIBUYA

NIKE’s event, “TOKYO AFTER DARK AT SHIBUYA” was held in this summer for all athletes under the philosophy, “IF YOU HAVE A BODY, YOU ARE AN ATHLETE”. IN FOCUS was in charge of making a booth that supplies interactive experience. If you input your pledge of the theme, “Why do I move?”, and sign to the camera with a marke...

Channel 47

Channel 47 is a project that conveys the appeal of Japan and its regions to the world with the power of entertainment. IN FOCUS sympathized with the project’s objective of “conveying Japanese traditions and culture to the world”, and participated as a project partner. We have been involved in the proj...

Lyquor Labs, a San Francisco-based blockchain hosting service, has launched its website.

Following our brand identity work for San Francisco-based blockchain startup, Lyquor Labs, IN FOCUS New York took on the web design and development work for the brand’s launch site. To reflect their position as an innovative blockchain pioneer, we built an immersive digital experience featuring interactive WebGL elemen...

IN FOCUS NEW YORK has released its summer 2025 campaign for Blank Street Coffee, a New York-based café brand

Creative concepting and production for the 2025 Summer campaign for Blank Street Coffee’s seasonal menu. For a summer menu crafted around classic ice cream flavors like cookies and cream, pistachio, and rocky road, our team drew inspiration from fashion and youth culture to craft a campaign that insists “coffee and mat...

Ballpark Style, a lifestyle media platform showcasing how to enjoy Pacific League stadiums, has launched

Ballparkstyle is a lifestyle media platform that showcases the appeal of ballparks, with a focus on the six Pacific League stadiums in Japan. Through features on food, merch, events, and more, we highlight all the ways to enjoy the ballpark—not just for baseball fans, but for anyone looking for a good time. IN FOCUS wa...

Brand Movie for Funabashi Keiba 2025 Featuring Kanako Momota of Momoiro Clover Z Released

To coincide with the renewal of Funabashi Racecourse, the 2025 brand movie has been released. IN FOCUS was in charge of the direction. The film features Kanako Momota of the popular group Momoiro Clover Z. In the Park Edition, the video highlights not only the excitement of the races, but also the diverse appeal of &#8...

BLUE NOTE PLACE

Blue Note Japan opened “BLUE NOTE PLACE”, a new dining concept combining food and music, at Yebisu Garden Place in Tokyo on December 6. IN FOCUS was involved from the branding design stage to determine what kind of space the new Blue Note, will be located at the historic site of the former Beer Station Ebis...

PSY-CLONE

Today’s digital art scene is in the midst of a major upheaval. PSY-CLONE was created as an online gallery to be a unique eye of the typhoon, in order not to be swept away by anyone. IN FOCUS was in charge of the website production. The first exhibition is “YOKAI’S RECORD” by the up-and-coming animation artist Waboku. h...