Mr.Children Releases “miss you LIVE” – IN FOCUS Directed the Live Visuals for “Ame no Hi no Parade”

Mr.Children has released their new LIVE DVD & Blu-ray “miss you LIVE” on June 25. IN FOCUS was in charge of the live visual direction for the song “Ame no Hi no Parade” from the “miss you” album. This project came to life thanks to director Tetsuro Inagaki (KITE Inc.), who has worked extensively on Mr.Children’s v...

“SATO 2531” Wins Top International Awards Including Cannes Lions, ONE SHOW, Clio, and D＆AD

IN FOCUS video director Youdai participated in “SATO 2531,” which won a Gold Award at Cannes Lions, one of the world’s three major advertising awards, Gold Awards in three categories at ONE SHOW, and the Grand Prix at CLIO. It also won the Yellow Pencil, equivalent to a Gold Award, at the D&AD Awards 2025, conside...

Kaiju No.8 THE GAME Official Website Now Live

The official website for the Kaiju-Slaying Battle RPG “Kaiju No. 8 THE GAME,” developed for smartphones and PC, is now live. IN FOCUS was in charge of creating the site. The site features an intuitive swipe-based interface that neatly organizes information while effectively conveying the game’s appeal to users. Kaiju N...

Tokyo Edition of Narcolepsy1999’s Five-City Solo Exhibition Tour “Garakuta” to Be Held at CONTRAST

Narcolepsy1999 will hold the Tokyo edition of the five-city solo exhibition tour “Garakuta” at our creative studio “CONTRAST” from Friday, June 20 to Sunday, June 29. – As I began to write a statement for this solo exhibition tour, I noticed how many exhibition texts these days are filled with phrases spun out by gener...

New York-based cafe brand Blank Street Coffee unveils Spring 2025 campaign.

Conceptualized and produced the 2025 Spring campaign for Blank Street Coffee’s seasonal menu. With coffee and matcha drinks based on the flavors you might expect to find at a picnic—Strawberry Shortcake Matcha, Peanut Butter ＆ Jelly Matcha, and a Wildflower Latte—our team put together a shoot concept to capture the ene...

SHISEIDO Launches Special Feature on VITAL PERFECTION Product Page

As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page. The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process through a narrative-driven format...

United Athle Launches Official Brand Website for Taiwan

United Athle is known for its “many types and authentic quality,” offering heavyweight, no-frills apparel including plain T-shirts. IN FOCUS has long helped express the brand’s world through creative direction for its Japanese website, seasonal visuals, and lookbooks. This time, we were in charge of designing and devel...

Our Founder Iguchi Featured on the Podcast “San Francisco Design Talk”

Our founder, Iguchi, recently appeared on the podcast “San Francisco Design Talk,” hosted by Brandon Hill, CEO of btrax inc., a design agency based in both San Francisco and Tokyo. They discuss topics such as digital branding and the differences between art directors and creative directors. btrax is also the company wh...

Experience a World Centered Around “Light”: Ted Söderberg’s Exhibition “WE-WANT-YU” at CONTRAST

A Swedish artist,Ted Söderberg will be holding an exhibition “WE-WANT-YU” on Saturday, May 24th from 18:00 to 20:00 at our creative studio “CONTRAST” The exhibition offers a glimpse into a world centered around Light—A Light shared by society, granting everyone the same beliefs, the same truths, and a single accepted r...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Summer 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This season’s theme, “Through Me,” showcases the new jewelry collection through layered styling. Incorporating props such as water surfaces ...

Former Japan National Soccer Team Player Kosuke Ota Stars in dynabook’s New Web Commercial

A new web commercial for the laptop series dynabook has been released as part of the “Second Career × dynabook” campaign, which supports individuals pursuing new dreams and goals. IN FOCUS was in charge of directing the web commercial. The film follows former Japan national soccer team player Kosuke Ota in a business s...

DIGRAPH’s “CODE TO GRAPHIC” Exhibition at CONTRAST: Embracing the Aesthetic of Code

The creative studio DIGRAPH, founded by designer Hiromasa Fukaji and programmer Junichiro Horikawa, will be holding their exhibition “CODE TO GRAPHIC” at our creative studio “CONTRAST” from Saturday, May 3 to Sunday, May 11. This exhibition explores the concept of “CODE TO GRAPHIC”—creating graphic expressions th...

Web Commercial Released for Smartphone Case Brand TORRAS

A new series has launched from TORRAS, a smartphone case brand known for its perfect balance of functionality and design that adapts to everyday life. IN FOCUS was in charge of directing the web commercial for this latest series. The video stylishly captures the versatile features of the product, including a 360-degree...

Official Website Launch for New Haircare Brand SOLAMY

Introducing SOLAMY, a new UV aftercare shampoo brand designed to repair hair damage caused by sun exposure. Based on the surprising fact that hair is exposed to nearly three times more UV rays than the face (according to a study by I-ne), SOLAMY introduces a fresh concept: “Soak up the sun, rinse off the damage.” IN FO...