News

In-Store Video for Uniform Brand FARANG WORKWEAR Released

An in-store video has been created for FARANG WORKWEAR, a new brand by workwear and uniform manufacturer CO-COS, featuring the parkour team “Team Farang.” In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The opening features a real ...

Media Website Created for “The Update,” a Talk Series Exploring the “Now” of Society

“The Update” is a podcast produced by Leave a Nest Knowledge. It is a talk series that explores the “now” of society through candid conversations with guests at the forefront, including researchers, business professionals, and government representatives. IN FOCUS was in charge of the website production. Through a struc...

Service Website Launched for “Pompon!”, a Document-Sharing Platform for the AI-Native Generation

“Pompon!” is a knowledge exploration platform powered by generative AI. With features such as high-precision page-level search, AI-powered automatic summaries, and integrations with Slack and Salesforce, the service enables users to quickly extract the information they need from internal documents. IN FOCUS was in char...

Meal Delivery Service “Tsukurioki.jp” Rebrands as home-cooked meal subscription Service “Tsuklio”

In March 2026, Antway evolved its core meal delivery service “Tsukurioki.jp” into the home-cooked meal subscription service “Tsuklio” as part of a larger rebranding initiative. IN FOCUS was in charge of the production of the renewed brand website, as well as photography and film production used across the website and s...

Invitation for the Exclusive Preview Tasting Party by Yebisu × Dewar's Selected for the “40th All Japan DM Award”

The invitation we designed for the exclusive preview tasting party celebrating the collaboration beer between “Yebisu” and “Dewar’s” has been selected for the “40th All Japan DM Award” One of Japan’s largest direct mail award programs, the award recognizes outstanding works distinguished by excellence in both strategy ...

New Brand “Buffer,” Led by Creative Director Tetsu Nishiyama, Launches from HUMAN MADE — IN FOCUS Designed the Online Store

A new brand, “Buffer,” led by creative director Tetsu Nishiyama — known for projects such as WTAPS and DESCENDANT — has been launched by HUMAN MADE. The collection is available through its street-front store in Jinnan, Shibuya, as well as its online store. Rooted in the spirit of ’80s–’90s American culture,...

Yamaha Releases Product Movie for Its New Electone Model

Yamaha Corporation has announced its new Electone model, the “Electone STAGEA ELS-03 Series.” IN FOCUS was in charge of producing the product movie and key visuals. This latest model introduces a new feature, “Live Expression Control,” which allows performers to express their emotions in real time. Through illustrated ...

Seven-Member Group “IMP.” from TOBE Releases 5th Single “INVADER”

The seven-member group "IMP." from TOBE releases their 5th single "INVADER" on April 13. "IMP." made their global debut in 2023 with the digital single "CRUISIN’." In January 2026, they kicked off their arena tour, "IMP. LIVE TOUR 2026 MAGenter." Their Yokohama Arena shows in Kanagawa drew a total of 45,000 attendees a...

Columbia “Omni-Heat Infinity” 2025AW TV commercial Released

Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.” Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial. The film expresses the heat reflection generated by ...

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

“SHOGUN PIZZA,” a New Brand Born from Shogun Burger, Opens on Shibuya Spain-zaka

“SHOGUN PIZZA” is a sister brand of Shogun Burger, proposing a new style of “Japanese pizza” designed to be enjoyed with one hand. With careful attention to the balance of dough and toppings, the pizza is easy to eat while still offering a satisfying and substantial experience. Combining casual accessibility with authe...

CLOUD NINE to Host Music Festival “Zipangu” in Los Angeles

CLOUD NINE, a music and entertainment agency representing numerous artists and creators, including Ado, will host a large-scale Japanese music festival, “CLOUD NINE presents Zipangu JAPANESE MUSIC EVENT 2026,” in May 2026 at “Brookside at the Rose Bowl” in Los Angeles, USA. The event will be produced by GOLDENVOICE, th...

Launch Film for Stock Trading App “Woodstock” Released

The stock trading app “Woodstock” offers a new investment experience that redefines conventional standards, featuring “completely zero commission” and 24-hour access to U.S. stock trading. IN FOCUS was in charge of the planning and production of the video accompanying the product launch of “Woodstock,” conveying the br...

Launch of the Website for “THE HALL,” a New Space in Harajuku

“en one tokyo,” a creative agency centered on art, has opened a new pop-up space, “THE HALL,” along with the restaurant “THE TUNNEL,” at the commercial complex “Harajuku Quest” in Harajuku. IN FOCUS was in charge of designing and developing the website for THE HALL. To celebrate the opening, an installation and spatial...